Any successful firm's marketing strategy must include social media marketing. In order to reach their target audience, firms now need to be active on social media in addition to having a website and a few advertisements. Good news! Social media marketing need not be challenging or time-consuming. You can swiftly and successfully establish your presence across a multitude of platforms with the correct approach and tools.
A social media strategy allows a firm to stay connected to their followers. By using social media, you can stay in touch with them, no matter where they are. It's also a great way to get the word out about your services. By posting regular updates, sharing interesting content or spreading the word on specific events or news, you can use social media to engage directly with existing and potential clients and build strong relationships.
Create real advocates of your brand with social media.
At Evolved, we are aware of the value of social media and can create a plan that is suited to your particular requirements and objectives. We'll conduct a thorough study of your existing social media accounts for you and create a growth strategy. We can also produce interesting material that will enable you to connect with your target audience and foster real relationships.
After all, we are here to see you grow. Contact us today to learn more about our custom Social Media strategies.
What are the best social media platforms for my firm?
The answer to this depends on the nature of your law firm and the type of content you plan to share. If you’re looking to reach a wide audience, then the most popular social media platforms such as Facebook, Twitter, Instagram, and LinkedIn are good starting points. However, if your firm is more specialized, then you may want to consider niche platforms such as LinkedIn. It’s important to research each platform to ensure it’s suitable for your firm and audience.
How often should I post?
The frequency of your posts will depend on your business goals and the platforms you are using. Generally speaking, you should aim to post at least once per day on each platform. However, if you’re posting multiple times a day, it’s important to ensure the content is relevant, interesting, and varied.
What type of content should I post?
The type of content you post should be determined by your target audience and the goals of your social media strategy. Generally speaking, you should aim to post a mix of content such as blog posts, videos, images, and articles. You should also include content that is tailored to each platform, such as live video on Facebook or stories on Instagram. We have found that when you pick 5 different topics of interest and rotate posts through these topics, it has been most effective.
How can I measure the success of a social media strategy?
The best way to measure the success of your social media strategy is to track key metrics such as engagement, followers, and website traffic. You can use free tools such as Google Analytics to track these metrics and measure how successful your strategy is. Evolved has also devolped a dashboard that pulls in all the analytics into a single place. When you partner with use you get access to your account in real time to see all the results.
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NRS Injury Law
"Evolved is an invaluable asset to any law firm. Their background in law firm marketing gives them insights that no other marketing agency could give. Their work ethic, enthusiasm and desire to succeed are contagious. They are always available and understand what customer service and satisfaction really mean, which in this day and age, is a lost art."
471% Website Traffic
Website traffic increased by 471% in just 6 months.
379% Local Search
A 379% increase in the local map pack views.
173% Social Engagement
An increase in social media engagement by 173%.
Swope Law, P.L.
"Thank you very much to the whole team at Evolved for helping us with multiple websites as well as our Local Search results which we have seen many new clients reach out to us. Your services are invaluable and we really appreciate everything you've done and continue to do."
300% Website Traffic
Website traffic increased by over 300%.
Customer engagement with the firm increased by 4X.
1300% Online Directories
An increase of over 1300% on their listing score.
NRH&N Law Firm
"I have really enjoyed working with the team at Evolved. They are professional and get the job done. The website they built for my firm is beyond expectations. It really represents who we are and what we do. I recommend Evolved whole-heartedly for any and every Law Firm."
1000% Increased Traffic
Traffic to the website increased by over 1000%.
The return on investment more than tripled.
110% Lead Generation
Overall organic leads increased by over 110% in just 3 months.