The top mistake that companies make with email marketing is sending too many. For better engagement, cut back on email volume and improve email quality.
Email marketing can be an essential part of any ad campaign. However, a lot of companies make the mistake of sending out hundreds of bland emails that do nothing but annoy their customers. If you want your email marketing to be successful, be sure to avoid this major mistake.
According to research from GetApp, the number one reason that people unsubscribe from marketing emails is because they get too many messages. An overwhelming 46.4% of users said they unsubscribed because they were getting too many emails from a business.
No one wants to open their email every day and see hundreds of marketing emails. This can lead to annoyance, which can turn into the consumer actively disliking your brand. Most experts recommend sending no more than one marketing email a week. This is enough to keep you on your customer’s mind without making them feel annoyed when they think of you.
When you are only sending out a few marketing emails, you need to make every one count. If your priority is actually getting people to click on your email and buy your product, then you should try to focus on targeting. Try to divide your customers into a few demographic categories based on age, gender, location, and other relevant factors. Then you only have to send emails to groups you know will be interested, which helps you cut back on the number of emails you send.
Another important tip for fixing the mistake of too many emails is providing value with each email. Customers want to feel like they are getting something from opening emails. Everything from notifications about a sale to an update on new stock can help ensure your few emails actually appeal to customers.
By focusing on targeting key demographics and providing value, you can avoid sending so many emails that your customers unsubscribe.