Local and Small businesses need marketing more than medium and large businesses, even if they don’t even know it.
So what can a marketing company actually do for a local or small business?
This will by no means be everything a marketing company can do for you, but they are key factors that can help a local or small business.
Ecommerce website – In 2021 an ecommerce website could be what saves your business from closing its doors.
If a business can’t have its doors open to in store public, it can still have its doors open online.
When a business has an ecommerce website online not only can you reach your regular customers, you can now reach customers you never could have before. The potential is limitless.
As a business owner, keeping up with an ecommerce website can be a pain in the you know what, having a competent marketing company to handle this for you can be extremely beneficial.
Managing Local Your Presence – As a local or small business you most likely aren’t worrying about customers in another state or even someone 100 miles out from where you business is.
You want to show up local. But do you really know what that takes? Do you even know how to show up local?
There are a tremendous amount of factors that are involved and if done properly can take over 600 hours a year for a business to keep up with it.
Most local or small businesses owners I know don’t have an extra 600 hours a year to dedicate to being found locally.
That is where a marketing company can come in. They can ensure your business listings are being properly displayed.
They can keep your Google My Business page up to date. They can ensure you have the appropriate locational keywords put into your website.
They can make sure that your website looks good on mobile devices and that loading times are what they should be for the best results.
The list can go on and on, but it all needs to be done.
Online Reputation – If your business has less than a 3.5 review score it is going to be A LOT harder.
95% of people who are looking for products or services online will be checking out your online reputation. They want to know you can be trusted before they even talk with you.
Managing reviews from up to 10 different sources can be very time consuming. Just going to each platform, logging in, reviewing each review, giving the right response, etc can take hours out of each day.
Frankly I don’t know a local or small business that has the time to do this and generally you will find many unresponded reviews or reviews that got answer days, weeks and in some cases months after the review was left.
A marketing company can handle this for you. At the outset, exact responses to all forms of reviews can be established beforehand and while you are busy keeping your business running smoothly, your marketing company will be busy ensuring your online reputation is staying on point.
Social Media accounts – Whatever your opinion of social media, 79% of the United States population had a profile in 2019. Outside of Google, there is no better method of reaching people than social media.
Social Media can also be a very helpful tool for existing customers to keep in contact with a business.
There is Facebook, Instagram, Twitter, LinkedIn, Google My Business, etc. Posting to these platforms can take time. Coming with what to post takes time.
And if people do respond to a post, they expect some type of response within 30 minutes.
Most marketing companies have the bandwidth to deal with all this traffic and have systems in place to post to all these platforms at the same time.
So if you find this hard to keep up with, look into hiring a marketing company.
Getting Reviews – We have already discussed responding to any reviews that have been received, but ensuring that a company gets as many reviews as possible is just as important.
Ensuring that each client gets a request for a review and then following up to ensure that person actually leaves a review can take a lot of time that most businesses don’t have.
Marketing companies are set up with tools to help a business get this done. They will handle all aspects of this for you so that you can concentrate on other details for running your business.
Email Marketing – Staying in touch with your existing client base is important. It is 85% easier to sell a customer that has already purchased a product or taken a service with you, then it is getting a completely new client.
Most business owners I know don’t know how to set up email automations, how to create emails from different templates or email systems.
I know for a fact that if they put their mind to it, they could absolutely figure it out, but they are busy delivering to customers, hiring new staff, dealing with manufacturing problems, etc. There are a million details that go into running a business.
A marketing company can absolutely handle this for you. They know the technology, they understand design, they can write copy and they can make sure that you are staying in touch with your customer base.
As we discussed earlier, this is not everything that a marketing company can do for a business, but they are extremely important.
We understand that local and small businesses have many different obstacles they have to overcome on a daily, weekly, monthly and yearly basis to just keep their doors open.
A marketing company should be doing everything possible to make their customers’ lives easier and these are just a few examples of how they can do that.
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