In today’s digital age, having a website for your medical practice is essential for attracting new patients, providing information, and building your online presence. However, simply having a website isn’t enough. To rank well on search engine result pages (SERPs) and attract potential patients, your website must meet certain quality standards.
One of the main factors that search engines like Google consider when evaluating the quality and credibility of a website’s content is E.E.A.T - Experience, Expertise, Authoritativeness, and Trustworthiness. Google has emphasized the importance of E.E.A.T, particularly for websites that offer information related to health, finance, and other areas where inaccurate information could have serious consequences.
In addition, Google has also created a special category called YMYL - Your Money or Your Life, which includes web pages that could potentially impact a user’s health, safety, or financial well-being. This category includes pages related to medical advice, financial planning, and legal information, among others.
For medical practices, this means that your website and all the content contained within it are held to a much higher standard than other types of websites. It’s crucial that your website meets the criteria for E.E.A.T and YMYL if you want to rank well on SERPs and attract potential patients.
Let’s take a closer look at what each aspect of E.E.A.T entails:
Experience - This refers to the level of experience a person might have with a particular subject or topic. For medical practices, it’s important to provide an understanding of the experience involved in a particular medical procedure or treatment. This can be achieved by providing information about your medical qualifications, the number of procedures you have performed, and other relevant experience-related information.
Expertise - This refers to the level of knowledge and experience a person or organization has in a particular field. For medical practices, it’s essential that the content on your website is written by people who are experts in the subject. This could be demonstrated through relevant educational qualifications, work experience, or other evidence of expertise.
Authoritativeness - This refers to the level of authority a person or organization has in a particular field. This can be demonstrated through awards, media coverage, or other evidence of recognition from other respected experts in the field. In the context of medical practices, it’s critical that the content on your website is written by people who are considered authorities in their field.
Trustworthiness - This refers to the reliability of and credibility of the information on your website. This can be demonstrated through various means, such as citing reputable sources, having a clear and transparent disclosure policy, and providing accurate and up-to-date information.
To ensure that your website meets the criteria for E.E.A.T and YMYL, it’s important to work with a marketing company that has experience working with medical practices and understands these concepts. A marketing company that doesn’t understand E.E.A.T and YMYL may not be able to help you achieve the results you are looking for.
When looking for a marketing company, be sure to do your research and choose one that has experience working with medical practices and has a proven track record of getting results. By working with the right marketing company and ensuring that your website meets the criteria for E.E.A.T and YMYL, you can attract more potential patients and build a strong online presence for your medical practice.