There are 5 things you MUST include when building a website if you expect to get a high conversion rate.
You may notice that people are visiting your website. Great! However, you may also notice that people are visiting then leaving without buying anything. You need to create a website that makes people want to buy. The following covers five vital steps to ensuring a website converts well.
Who is visiting your site? You need to consider your clientele and design the website with these people in mind. In fact, you may even want to flesh out a customer persona by giving them a name, age, occupation, and lifestyle and then keep these details in mind when designing your site or planning your content calendar.
Your clientele is coming to you to solve a problem. What problem do they have? For example, if you are a plumber, a person is coming to you for your knowledge of leaking pipes or something similar. You need to identify the problem so you can move forward with effective website content.
After you identify the problem, consider how you can use your offerings to solve that problem? Highlight your products or services and make it clear how they can help your clientele right away.
There are likely a number of other companies that offer products or services similar to yours. You need to explain why people should use your company instead of the other options available to them. There are a number of reasons you may stand out from your competitors, including:
• Superior products
• Satisfaction guarantees
• Excellent customer service
If a customer believes you can offer something that others can’t, they will choose to shop with you. Be sure to show them why you’re the best option available.
Your business should have a clear identity and a personality. Ensure your branding is consistent across all platforms and mediums with the colors and font, pictures, and content you use. Customers will be able to get a sense of who you are as a company, and this will make them feel comfortable doing business with you.
When someone visits your website, you want them to move forward and actually make a purchase. Keep the above tips in mind when designing your site, and you will convince users to do just that.