A marketing strategy is essentially a collection of different techniques that help a company direct its available resources toward the most profitable opportunities. Effective strategies can make the difference between success and failure in the business world. Most marketing strategies include long-term actions that create strong brand awareness. Here are some of the key components of a good marketing strategy.
The first step is to identify your target market. That doesn’t mean you’ll ignore prospective buyers who do not fit into the set criteria at this phase. Everybody interested in your services and products can still get them. However, it would be best if you narrowed all your marketing efforts to the category of individuals you are more likely to attract.
Your positioning is vital when it comes to beating the competition and meeting the needs of your customers. It enables you to differentiate your services and products from other businesses. Your positioning should define your offerings’ unique features that will make people like your company over competitors.
After creating your marketing strategy, you need to choose the marketing activities that will make your target audience know more about what you offer, and how the offerings can meet their needs. You can quickly achieve that in many ways, such as different types of advertising, digital marketing, public relations, and exhibitions.
After deciding on the marketing strategy, you’ll need to develop a plan to implement it and assess its effectiveness. The marketing plan needs constant reviewing and updates to help you respond fast to changes in the economic climate as well as customer behavior and attitude.
Evaluating and monitoring a strategy’s effectiveness is a crucial component that’s often overlooked by many marketers. This element will not only help you see how your strategy is performing, but it can also assist in informing your future marketing strategies.
There is no shortcut to accomplishing the ultimate objectives of your company through a good marketing strategy. However, if you pay attention to the core elements of a successful marketing strategy highlighted above, developing an effective and logical plan will be much easier.
The popularity of video as a way to market a company continues to grow. Well-crafted videos work great on today’s social media sites and can also be strategically placed on your website and landing pages. A growing number of business owners and managers are learning that video can help them to increase their conversion rates.
When using video as an aspect of your overall marketing strategy, it is important to make sure that you are doing it the right way. There are several things that you can do to make your use of video more effective.
One of the best things that you can do is to create videos that are relatively short and quickly get to the point. They also need to be entertaining enough to immediately capture the viewer’s attention and make them want to watch until the end.
It is important to employ some strategy when it comes to getting potential customers to click on one of your videos. A good way to accomplish this is by using a thumbnail that shows a cheerful, attractive image. Doing so can represent the positive attitude of your company and encourage potential customers to click on your video.
There are many ways that the use of well-crafted video can help you in increasing your business’s conversion rates. For one, videos tend to attract attention. You are always looking for ways to boost the amount of attention that you get from your digital marketing efforts, and using videos is a great way to succeed in this goal.
Using video is also excellent for establishing yourself and your company’s brand as an authority within your industry. Video is an outstanding medium for providing customers with crucial information about your products and services. It is also ideal for answering many of the questions that your customers might have.
The popularity of video continues to grow each year, and right now is the perfect time to start focusing on this key area of digital marketing as a way to boost your conversion rate.
The top mistake that companies make with email marketing is sending too many. For better engagement, cut back on email volume and improve email quality.
Email marketing can be an essential part of any ad campaign. However, a lot of companies make the mistake of sending out hundreds of bland emails that do nothing but annoy their customers. If you want your email marketing to be successful, be sure to avoid this major mistake.
According to research from GetApp, the number one reason that people unsubscribe from marketing emails is because they get too many messages. An overwhelming 46.4% of users said they unsubscribed because they were getting too many emails from a business.
No one wants to open their email every day and see hundreds of marketing emails. This can lead to annoyance, which can turn into the consumer actively disliking your brand. Most experts recommend sending no more than one marketing email a week. This is enough to keep you on your customer’s mind without making them feel annoyed when they think of you.
When you are only sending out a few marketing emails, you need to make every one count. If your priority is actually getting people to click on your email and buy your product, then you should try to focus on targeting. Try to divide your customers into a few demographic categories based on age, gender, location, and other relevant factors. Then you only have to send emails to groups you know will be interested, which helps you cut back on the number of emails you send.
Another important tip for fixing the mistake of too many emails is providing value with each email. Customers want to feel like they are getting something from opening emails. Everything from notifications about a sale to an update on new stock can help ensure your few emails actually appeal to customers.
By focusing on targeting key demographics and providing value, you can avoid sending so many emails that your customers unsubscribe.
A common question asked by many marketers is if and how local SEO ties in with organic SEO. Continue reading to learn how local search engine optimization helps improve organic SEO and how to get started with your website.
For small businesses, local SEO is one of the most untapped and important aspects of a successful organic marketing strategy. Rather than trying to outrank every business that offers products or services in your niche, a locally focused strategy gives you a chance to connect more directly with your target audience. Visibility is important, but being seen by people who are actually in proximity to your business and therefore more likely to use it is even more important.
Local SEO can also be used to target demographics you’ve pinpointed as likely conversions, even if your services or product offerings are remote. Among the most beneficial aspects of local SEO are that you have stronger KPIs and get a much clearer picture of what type of content your audience responds to.
Most businesses focus on keywords when they think of SEO, and while they are absolutely the bread and butter of a good strategy, they need something else to succeed. Web structure is the foundation of your local SEO because it facilitates navigation, drives sales and can effectively guide your target audience through a pipeline without ever feeling intrusive or too salesy.
Good web structure includes page titles, hierarchy and metadata. Establishing full, detailed pages for every service you offer is a great opportunity to make your services more crawlable and relevant to Google. Categories and subcategories can help structure content while local keyword optimization and strategic content marketing can ensure that your page’s hit their mark.
A local SEO strategy can grow overall organic reach by increasing click-through rates, reducing bounce rates and encouraging greater engagement with your local target audiences. Signing up for Google My Business can help increase your exposure among potential customers on Google Maps. It also makes it more likely that you’ll receive reviews from your clients.
A strong presence on Google My Business increases organic traffic to your site. In turn, you will find that a solid local strategy can become the front-runner of your organic campaign and evolve as your business reach grows or changes.
Digital marketing can only be effective if you know how to do it. Avoiding these common mistakes will save you time and frustration.
If you are just starting out in digital marketing, you may not be aware of its pitfalls. There is a right way and a wrong way to go about approaching it. When you avoid making the most common mistakes, you are setting yourself up to use digital marketing successfully.
No digital marketing campaign can be effective unless you target it to the right people. That means being able to clearly define the audience you need to reach. While being familiar with your demographics is important, it isn’t the only step in successful marketing. You also have to learn what their goals and needs are so that you can ensure your product or services meets them.
It is also important to understand how they want to purchase what you have to sell. Their purchase preferences are an essential part of getting potential customers to give you their business.
Companies with smaller marketing teams often do best with no more than three digital marketing strategies at once. Finding the right strategies involves a full analysis of what has and hasn’t worked in the past when it comes to techniques for marketing.
Using this information, you can create viable goals that your team will be able to reach. When you have your goals set, you can come up with plans for achieving each one.
Social media helps you connect directly with your customers. Yet, what you post must have a purpose. If it doesn’t resonate with them in some way, it won’t do anything for your business. For this reason, it is best to avoid posting content just to have something to post.
Consumers want to see that you have their interests at heart and that you care about their feedback. This means that everything you post on social media needs to be about making meaningful connections and providing valuable content.
Proper SEO techniques can make the difference between success and failure. An incorrect strategy can be harmful to your business. Knowing the right SEO strategies to use, from implementing appropriate keywords to targeting local searchers to improving your site’s overall quality and usability, is key to reaching your customers and getting them to visit your site.
By avoiding the above-mentioned mistakes, you can create an effective digital marketing strategy that improves your business and increases your online traffic.
A landing page is often your first chance to capture your customers and convince them to do business with you. You want to create an attractive and, most importantly, effective landing page. Here are some tips to follow for building a landing page that converts.
Have you ever been to a website that was difficult to navigate because the font was far too small or the colors weren’t easy to read? Or have you ever been to a website where you couldn’t find the information you needed? Well, you probably ended up using another website instead. You need to make your entire site as easy to read and as easy to navigate as possible. When designing a landing page, fonts, colors, and images should be chosen with care, relevant hyperlinks should be clear and incorporated throughout the content, and users shouldn’t be overwhelmed with large blocks of text.
When people need your products, they will probably start a search online. Think of the things someone might type into the search bar. Distribute these phrases throughout the content on your landing page. Don’t forget to include a location in the keywords as well. Keep in mind, however, you don’t want to flood the content with keywords because doing so could result in lower rankings for your site.
Your organization and your brand should have a clear personality. This personality should shine through on all pages of your site, include any landing pages. Don’t be afraid to be youthful and playful if selling something to young children. However, this may not be the appropriate tone if you are selling a security system. Create a personality that suits your product and target audience, and be sure to show off that personality in your content. This will help visitors learn more about you and what your company stands for.
A call to action is the part, usually at the end, of the landing page where you invite people to buy your product or use your services. You’d be surprised at how many landing pages miss this crucial component of the content. Some simple phrases such as “Call now for more information” or “Buy now with a 100% guarantee” can make a big difference between the number of people who simply visit your website and the people who actually enter their credit card information and buy. Easy-to-find buttons or simple contact forms are also great for converting leads into customers.
You may not put too much thought into your landing page; however, it’s the place where many people will first learn about you and your offerings. Make it clear, personable, and easy to read, and you will see your conversion rate improve.
Using digital and traditional marketing methods together is an excellent way for businesses to reach more prospects and get more conversions. Both conventional and digital marketing offer numerous benefits to companies.
While many individuals are online nowadays, conventional marketing channels are still very much relevant. Below are several ways in which digital and conventional marketing can work together to boost your marketing efforts.
A combination of digital and conventional marketing methods allows your message to be spread across various channels simultaneously. Based on the target audience, some media platforms work much better than others, which is why it’s important to understand your marketing options.
Digital channels such as social media sites, mobile applications, email, and websites are used by people of all age groups, but some channels cater more to a younger or older audience. When deciding where to market, therefore, you must first understand your customer.
The same is true for conventional marketing channels. Of course, certain magazines, television programs, and radio stations have their own demographics that you may or may not want to target. Ensuring that the people who hear and/or see your messages are likely customers will improve your chances of making a conversion.
To reach a broader base of potential customers, you can leverage both conventional and digital channels that are used by your target audience. Combining digital and conventional marketing using a targeted approach will help you maximize the reach of your marketing message.
Traditional marketing is typically known to be a passive way to reach prospects while online marketing actively involves your target audience. This concept allows the two methods to complement each other and work together to accomplish the intended objectives of a company.
While print and television advertisements are beneficial in disseminating crucial information, you can also include a message or a call to action that encourages the audience to look for more information on the company website. Digital and traditional marketing methods appeal to different audiences and people, which means that combining the two techniques is an excellent way to connect with a broader audience.
Conventional media is an incredibly effective method to reach more potential customers, but digital media provides you with an excellent way to reach a particular audience. You can utilize digital marketing on social media and blogs to create relationships with customers that are relevant to your company.
Using both marketing methods enables you to make your messages more personal. It also allows your audience to become more involved with and connected to your company and its brand identity.
It is important to note that digital and conventional marketing methods are meant to complement each other. Every marketer needs to understand their audience and use the unique strengths of each marketing method to boost their efforts. When a business utilizes both methods, it can easily reach and convert more customers to their business.
Awesome, you got a good customer review last night! But then you logged on today and saw a bad review was posted early in the morning. It’s cumbersome, but you should respond to all customer reviews whether they are positive or negative. Below, we’ll dive into how and why.
Responding to negative reviews should be done in a specific manner. Experts have outlined these steps on how to respond to a bad customer review:
1. Analyze the content of the negative review.
Careful analysis of the negative review will help you decide how to respond, such as empathizing with the reviewer, thanking them for the feedback, or offering a solution. No matter how angry the client is in the review, do not fire back, or you will upset them more.
2. Set the response to public viewing mode on Google Reviews.
Publicly responding to negative reviews shows that you are credible and accountable as a company and as its leader. Potential clients will see this as a win-win if you are able to solve an issue expeditiously and courteously.
3. Be understanding in your response.
Apologize on behalf of the company for the inconvenience caused. Show that you understand the person’s anger or frustration.
4. If the review is missing details, query the client.
Sometimes angry reviewers leave out important details because they write more based on emotion than objective thought. If you do not fully understand the issue, as the reviewer for more details so that you get a clearer picture of what happened and can move forward from there.
5. Sign your name and title at the end of the review.
Signing your name at the end shows professionalism and provides a personable aspect to the response. The disgruntled reviewer will know that a real person answered the review and that it wasn’t a bot-generated response.
Responding to a good review is generally much easier than responding to a negative review. Here’s what to do:
1. Peruse the review’s content.
Just like when looking at a bad review, analyze what is being said in this good review. Why is the customer happy about their purchase or service? What made the customer service experience so memorable?
2. Formulate a response.
Type in a response that is thoughtful and engaging to the client. Acknowledge their satisfaction and invite them to use your business again.
3. Sign and submit.
Again, remember to sign your name and title for professionalism and personable effect.
For starters, answering all customer reviews shows credibility and expertise. It also shows that you back your company mission and values by providing well-rounded customer service. It’s professional to answer all reviews and not leave a customer hanging.
Review responses show customers that you care about them and their needs for your products and services. The more a company shows that they care about the clients that support them, the more clients will remain loyal to that company.
Finally, actively engaging with reviews helps you build your customer base. As current and potential clients see that you work out the bad reviews and cherish the good ones, they will appreciate your company’s ability to maintain customer relationships. Answering every review is a key task in customer relationship management.
Your audience is always watching you and your employees and how clients are treated by your business. They are also watching review feeds to make their final decision on whether to support your business or not. Remember to always be friendly and courteous when responding to both positive and negative reviews and your client base will surely increase!